From March 14th to 16th, 2024, the Natural Products Expo West was grandly opened at the Anaheim Convention Center in Los Angeles! It is one of the top 50 exhibitions in the United States with high visibility and growth potential. BioGrowing unveiled its new probiotic products at the event, establishing strong connections and discussing global trends in probiotic development and product innovation with partners and potential customers.
THE BOOTH, CROWDED WITH A LARGE NUMBER OF VISITORS
At this exhibition, BioGrowing showcased a brand new image with the core visual of the "Xiao Junren" character. The main colors extracted from the brand logo, blue and orange, complemented by natural wood tones. This setup created a professional, positive, and healthy visual communication channel between consumers and exhibitor, which received unanimous praise for its simple and natural style. During the exhibition, the "Xiao Junren" plush toy made its first appearance, immediately bridging the gap between exhibitors and consumers by its playful and cute appearance. Additionally, the innovative capsule packaging, combined with a trendy and youthful presentation, attracted many young users, prompting many visitors to stop and take photos during the exhibition. This participation showcased BioGrowing's commitment to innovation, professionalism, and sincerity in building a leading global probiotics enterprise to both new and existing clients.
BioGrowing's star probiotic series Flora-Focus® multifunctional probiotic powder won unanimous praise from existing clients, they expressed that "BioGrowing's manufacturing is stable and reliable", which further strengthened their trust and intention for deeper cooperation.
Moreover, BioGrowing's research and innovation in the functional direction of probiotics and the display of new product garnered widespread attention. Attendees showed strong interest in BioGrowing's new products such as "probiotic coffee, probiotic dark chocolate, probiotic gummies, probiotic effervescent powder, probiotic microbubble tablets, and probiotic popping candy." After personally tasting these products, both new and existing clients expressed approval and a desire to learn more.
KEYNOTE SPEECH, EXPLORING THE FUTURE TOGETHER
Hongwei Wang, PhD, the CTO of BioGrowing, attended the exhibition and delivered a keynote speech titled "Probiotics R&D Global Trends and Industrial Applications", discussing global trends and applications of probiotics.
During the speech, Dr. Wang shared current global trends in the probiotics market and detailed the latest research findings on BioGrowing's star probiotic series Flora-Focus® in studies related to IBS, kidney health, skin health, oral health, respiratory health, and anti-Helicobacter pylori effects.
Dr. Wang's excellent and professional speech sparked great interest among the audience. After the session, many clients engaged in lively discussions on-site, with some even continuing discussions at BioGrowing's booth and expressing preliminary intentions for cooperation.
INNOVATIVE PRODUCT DIVERSIFICATION
Since its establishment in 2006, BioGrowing has been committed to exploring the probiotics continuously. The strains are carefully selected from uncontaminated areas. All products are independently researched and developed, with over 100 research papers published domestically and internationally, and over 70 invention patents and utility model patents. With a Library of over 4,000 probiotic strains with independent intellectual property rights, BioGrowing provides customers with a diverse range of product services leveraging its strong research and development capabilities.
STEADY PROGRESS IN OVERSEAS EXPANSION
Currently, BioGrowing's products cover probiotic powders, fermenting agents, functional foods, and derivatives, widely applied in various fields such as food, pharmaceuticals, healthcare, daily chemicals and aquaculture. Upholding the brand vision of being the "a century-old global probiotics enterprise" BioGrowing continues to focus on overseas markets. In 2020, it was recognized by a third-party data agency as “APEC TOP 3 PROBIOTIC SUPPLIER IN IMMUNE HEALTH” and “APEC TOP 5 PROBIOTIC SUPPLIER IN DIGESTIVE”.
EXPANSIVE HORIZONS IN THE CLOUDS
From a corner of the world to the vast global landscape, BioGrowing is actively writing a new chapter in brand internationalization. With continuous exploration and layout, its products are exported to over 70 countries, covering 22 of the 27 EU countries. JuneYao Group has a efficient logistics system over 200 flight routes worldwide, which ensures the viability of strains while reducing transportation costs, allowing global users to enjoy quality products promptly and supporting BioGrowing's global development.
Junhao Wang , the President of JuneYao Group and Chairman of JuneYao Health, once said, "We hope to become a global leader in probiotics, pushing technology worldwide and truly bringing sustainable development to humanity through technological progress."
At the 2024 Natural Products Expo West, BioGrowing, along with industry partners, explored the forefront of probiotic research and the future. We will continue to uphold our pure original intentions, contribute to healthy living, and make greater contributions to human health!
