From March 20th to 22nd, the 27th China International Food Additives and Ingredients Exhibition (FIC) concluded successfully. As an international probiotics expert, APEC TOP 3 PROBIOTIC SUPPLIER IN IMMUNE HEALTH and APEC TOP 5 PROBIOTIC SUPPLIER IN DIGESTIVE, BioGrowing made its sixth appearance at the FIC exhibition, bringing a series of new products and cutting-edge technologies in the probiotics industry to everyone.
NEW APPEARANCE, EXTRAORDINARY “BENEFITS”
BioGrowing appeared with a simple and elegant blue and white booth design, showcasing its professional, stable, and reliable brand concept. The "XIAOJUNREN" IP doll added a playful atmosphere to the booth, attracting many customers to stop and visit.
During this exhibition, the BioGrowing team and participating customers from all over the country gathered to discuss technologies, new products, solutions and negotiate cooperation, making the scene lively and extraordinary.
STAR PRODUCTS, CONTINUOUS EFFORTS
In this exhibition, BioGrowing showcased its proud Flora-Focus® star probiotic series, ODM/CDMO services and ferment products. BioGrowing has always been committed to innovative research and development in the probiotics field. This exhibition introduced a comprehensive upgrade of 8 major functional probiotic products, covering areas of intestines, immunity, oral health, anti-aging, female care, weight management, blood sugar management, and constipation. With new formulas and packaging designs, high-quality products, and efficient services, it demonstrated the professional charm of "BioGrowing's Smart Manufacturing."
BioGrowing's strains are sourced from pure and uncontaminated areas, establishing a strain resource library of over 4000 strains of probiotics with independent intellectual property rights. They have applied for over 70 invention patents and utility model patents, and have published more than 100 scientific research papers at home and abroad.
BioGrowing has extensive experience in the field of BioGuard® ferment products, offering a variety of application products such as yogurt ferment, cheese-like ferment, probiotic beverage ferment, functional probiotic ferment, plant-based ferment, and bio-preservative. Taking the plant-based ferment NP108 as an example, composed of plant-based Lactobacillus and Lactobacillus acidophilus, it has strong bioavailability, resistance to gastric acid, pancreatin, and bile salts, and can colonize the body, suitable for fermented beverages and active probiotic drinks.
At this exhibition, BioGrowing introduced innovative applications such as Russian baked yogurt, warm yogurt, stirred yogurt, dairy beverages, and various cheese products. In particular, the Russian baked yogurt, as a drinkable fermented milk, received unanimous praise from customers for its pure formula complemented by a mild flavor.
Additionally, a variety of new probiotic products from BioGrowing were also unveiled, including probiotic effervescent tablets, probiotic gummies, probiotic coffee, probiotic dark chocolate, probiotic effervescent powder, probiotic popping candy, and other new products, leading the trend of "probiotic snacks" and showcasing BioGrowing's strong R&D capabilities and ability to drive industry innovation and development.
GATHERING OF INDUSTRY EXPERTS, ANALYZING INDUSTRY TRENDS
In addition to showcasing its products, BioGrowing hosted a special seminar where experts from Shanghai Institute of Technology and BioGrowing gathered to discuss and analyze the latest trends in probiotics, trends in probiotic functional research, and industrial applications. Dr. Hao Zhanxi's presentation on "New Innovations Adding Value, Oral Probiotics Continuously Popular" detailed the innovative highlights and latest solutions of BioGrowing's oral probiotics for the audience. The combination of BioGrowing's Ligilactobacillus salivarius LPc-G110 and Ligilactobacillus salivarius LS-G60 competes with pathogenic bacteria at target sites, reduces levels of pro-inflammatory factors, decreases the production of factors related to bad breath, and enhances the host's immune response, effectively improving issues like bad breath and gum inflammation.
David Sun
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EMBA
BioGrowing VP
Woring in BioGrowing for more than 12 years
<Openg Speech>
Leo Liu
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Marketing Director
Focused on the health product and probiotics market for 15 years
Former Market Leader at a Fortune 500 multinational corporation
Possesses experience in both B2B and B2C operations and market insights
<Latest Trends and Insights into the Probiotics Market>
Professor GuangQiang Wang
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School of Health Science and Engineering, Shanghai Institute of Technology
Deputy Director of the Youth Working Committee of the Shanghai Food Society
<Trends in Probiotic Functional Research and Industrial Applications>
Ru Wang
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Senior Research and Development Engineer at BioGrowing Research Institute Dairy Research Institute
Master's degree from the National Agronomic Institute of France
Over 10 years of experience in the fermented dairy industry
Focused on the research and application of lactic acid bacteria fermentation agents
<Empowering Pure and Fragrant Yogurt with Special Fermentation Agents>
ZhanXi Hao, phD
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Director of the Jiangnan University & JuneYao Health Joint Innovation Laboratory
Ph.D. in Biochemistry and Molecular Biology from the Shanghai Institute of Biochemistry and Cell Biology, Chinese Academy of Sciences
Participated in funding projects from the National Natural Science Foundation of China, the Hong Kong Research Grants Council, the National Institutes of Health
<New Innovations Adding Value, Oral Probiotics Continuously Popular>
VIBRANT ACTIVITIES, ENTHUSIASTIC ATMOSPHERE
The vibrant activities at the exhibition created an enthusiastic atmosphere for attendees to experience. The tasting session on-site attracted both new and existing customers. Coupled with the unique Guqin music concert at the exhibition, the ancient instrument played resonated the beauty of tradition, allowing attendees to immerse themselves in the taste of new products while experiencing intangible cultural heritage.
GROUP ADVANTAGES, EMPOWERING GLOBAL DEVELOPMENT
JuneYao Health has always been dedicated to preserving traditional culture, focusing on protecting world intangible cultural heritage. They have established China's first public Guqin museum in Shanghai, showcasing renowned Guqin from five generations to support the nationwide famous Guqin project "QinHui Longhua" and promote the development and dissemination of the world's intangible heritage of Guqin culture.
BioGrowing's products have been exported to over 70 countries, covering 22 out of 27 EU countries. JuneYao Group's aviation advantages has facilitated the deepening and development of BioGrowing's global business, ensuring the freshness and quality of probiotics while reducing logistics costs. At the FIC 2024 exhibition, JuneYao Group's aviation models made a stunning appearance, attracting unprecedented attention from industry partners and exhibition attendees.
With the successful conclusion of FIC 2024, BioGrowing upholds its brand vision of "Strive to be a century-old global probiotics enterprise." In the future, the company will continue to innovate and develop, leveraging its position as an industry leader to integrate global resources effectively. They will enhance the innovation level of independent probiotic research and development, meet the personalized health needs of the market, and empower human health by innovating with beneficial bacteria.
